Project Description

I chose to create a Corporate social responsibility (CSR) report ​for the Loreal brand. This involved creating a brochure, ​website pages and score card designs to spread the ​awareness. I also made promotional material such as a ​stationary set, posters, web and social media ads.

Design Goals

L'Oréal's CSR campaign expressed its commitment to social ​responsibility. Leveraging a vibrant color scheme, it captured ​attention and conveyed the brand's dynamic approach ​towards sustainability. Organic shapes on images symbolized ​L'Oréal's dedication to eco-friendly practices while diverse ​typefaces added visual interest and created a deeper ​connection with the L'Oréal brand.

Year of Completion

Spring 2023

Discipline

Print

Categories

Typography

Advertising

Branding