lego ad
Project Description
I selected Brick Fair from a lineup of exhibitions and took on the task of revitalizing its identity.
This involved redesigning the logo, a guidebook with details about the Brick Fair Exhibition and showcasing an array of captivating Lego creations. In addition to these efforts, I conceptualized and produced giveaway items, including a LEGO keychain box, an ID badge, and even a custom face
mask with its own packaging.
Design Goals
The goal for the Brick Fair Lego Exhibition was to maintain the authentic spirit of Lego throughout the entire endeavor. This required adhering to the Lego color palette and capturing the distinctive personality and style that defines Lego. Typography emerged as a fundamental element in the design approach, with "Brick Fair" adopting a block-type font, mirroring the iconic appearance of Lego building blocks.
Year of Completion
Spring 2021
Discipline
Print
Categories
Typography
Advertising
Branding