Project Description

The Glass Box Project tasked participants with selecting from

a range of glass brands, with Luminarc as the chosen focus.

The challenge involved reconstructing the packaging design

and designing the brand identity. Luminarc's signature ​tagline,

"It’s Tea Time," adds an extra layer of inspiration, guiding the ​creative process towards crafting a compelling and cohesive

brand narrative.

Design Goals

The design objective was to provide an efficient and practical ​packaging solution to protect the contents while helping the ​company’s product stand out. The yellow and gold hues was ​drawn from the glass design, the color red created a nice

contrast with the gold and yellow. The geometric design on ​the packaging came from the design that was applied on the ​glass itself. As for the delicate font style, it was inspired from ​the

overall shape of the glass.

Year of Completion

Spring 2021

Discipline

Print

Categories

Typography

Packaging

Rebranding

Staging