surge ad
Project Description
I was tasked with inventing a fictional futuristic device called "Surge" and promoting it while educating the audience. Surge enables users to reach their destinations within minutes. To achieve this, I created
a pamphlet and designed promotional materials, including billboards and posters.
Design Goals
The promotional materials I created, including billboards and posters, aimed to effectively communicate a message using imagery and typography. I focused on conveying motion and progression, symbolized by the word "SURGE" and its bold typeface. The unique typographic treatment of the brand name emphasized speed and seamless travel. Additionally, vibrant colors extracted from images were used to signify the speed between destinations, while
a gradient effect on the world map represented transition.
Year of Completion
Spring 2021
Discipline
Categories
Typography
Advertising
Branding