Project Description

I was tasked with inventing a fictional futuristic device called ​"Surge" and promoting it while educating the audience. Surge ​enables users to reach their destinations within minutes. To ​achieve this, I created

a pamphlet and designed promotional materials, including ​billboards and posters.

Design Goals

The promotional materials I created, including billboards and ​posters, aimed to effectively communicate a message using ​imagery and typography. I focused on conveying motion and ​progression, symbolized by the word "SURGE" and its bold ​typeface. The unique typographic treatment of the brand ​name emphasized speed and seamless travel. Additionally, ​vibrant colors extracted from images were used to signify the ​speed between destinations, while

a gradient effect on the world map represented transition.

Year of Completion

Spring 2021

Discipline

Print

Categories

Typography

Advertising

Branding