Project Description

In this project, I designed a skin care line for a ​brand that currently did not cater to skin care ​products. I selected the Under Armour brand. ​This is a world-renowned sports apparel store. I ​decided to create seven different skin care ​products under the brand name “Vital” with a ​powerful tagline “Power Your Skin”. I also had to ​design the gift box as well as an instore display ​for staging the products

Design Goals

Vital is the brand name for the Under Armour ​skincare products. I applied a sleek bold ​typeface that harmonizes with the project's ​aesthetic. Additionally, I selected neutral hues ​like peach and brown for the packaging base to ​represent the different skin color tones. The teal ​color for the caps was inspired by the imagery ​from

my mood board.

Year of Completion

Fall 2024

Discipline

Digital

Categories

Typography

Advertising

Re-Branding

Packaging

Staging