underarmour
skin care products
Project Description
In this project, I designed a skin care line for a brand that currently did not cater to skin care products. I selected the Under Armour brand. This is a world-renowned sports apparel store. I decided to create seven different skin care products under the brand name “Vital” with a powerful tagline “Power Your Skin”. I also had to design the gift box as well as an instore display for staging the products
Design Goals
Vital is the brand name for the Under Armour skincare products. I applied a sleek bold typeface that harmonizes with the project's aesthetic. Additionally, I selected neutral hues like peach and brown for the packaging base to represent the different skin color tones. The teal color for the caps was inspired by the imagery from
my mood board.
Year of Completion
Fall 2024
Discipline
Digital
Categories
Typography
Advertising
Re-Branding
Packaging
Staging